We call it our "invest and invite" strategy.
We believe it's vital that as we become fully engaged in church, that we invest in unchurched people. God uses relationships to change each of us for the better, and the reality is that we don't experience relationships when we're sitting in rows. Learning together is an important first step, but it's not the only step. When you're fully involved in the life of a church, God uses other people to help you grow, and he uses you to help other people grow.
Jesus doesn't want the church to be an exclusive club.
He wants everyone to know him and follow him, so we think investing in unchurched people is vital. That doesn't mean that we treat them as projects: it means that we genuinely care about them, get to know what's happening in their lives, and when the time is right, invite them to take an appropriate next step toward Jesus.